According to Matt Davies Stockton, a modern enterprise CRM is indispensable for offering premium customer service and for closing deals. Cloud-based CRMs are one of the many options that offer a variety of features and functionalities that keep your business competitive. Let’s check out the benefits of incorporating a cloud-based CRM system.
1. Access anytime and anywhere – Unlike traditional CRMs that can be accessed only from the office during work hours, cloud-based CRMs work round-the-clock and offer you access anytime and anywhere. You can access the CRM from a laptop, a desktop, or your phone at home, on the way to work, and at the office.
Cloud-based CRMs enable your teams to get the information they need at all times and improve efficiency. It allows your employees to make urgent sales calls even when they aren’t at the office or look up a prospective phone number for an amending sales proposal while on the go.
2. Quick and easy installation – Most organizations have a deep-rooted fear of CRM installation. This fear originates from traditional CRM setups that used to be very complex and time-consuming. However, modern cloud-based CRMs are much better in this regard and can be set up and run in no time. All you need is an internet connection. You can start using the software as soon as you sign in.
You don’t need to deal with any hardware, a few IT people who can be at the office round-the-clock, data migrations, or software and server maintenance fees. Everything is already taken care of by the cloud CRM provider, and you just need to pay them a fee and start using their software.
3. Cost-effective and secure – With traditional CRM systems, the cost was the greatest barrier. Upfront capital expenditure was massive and only big businesses could afford a CRM system. However, cloud CRM systems work on a pay-as-you-go model. They require a minimal upfront investment, reduce risk and enable even medium or smaller enterprises to achieve economies of scale.
Moreover, cloud-based CRMs are more secure compared to traditional in-house CRMs. Since they offer their services to different types of businesses with stringent security needs, they use robust data recovery plans and automated backup policies for servers in different geolocations. You can take this a step further and improve security dramatically by implementing strong passwords and two-factor authentication.
4. Flexible – Different organizations have different CRM needs. A cloud-based CRM is designed to provide solutions tailored to your needs. As a small business, you can start with minimal features and add capacity, additional modules, and advanced features as the business grows. Moreover, cloud-based CRM systems are upgraded with the latest features by the providers to stay competitive. Moreover, 24×7 access provides your employees with a new level of freedom and flexibility.
Matt Davies Stockton suggests that you invest in a good cloud-based CRM system to provide a top-notch customer experience to your users. It can help you centralize customer information in an encrypted database and automate important processes.